A lot of companies these days rely on social media as a means of connecting to their audience or customers. It can be an effective way of building your brand in a more direct way than posting an ad online or in something like a magazine or newspaper.
I’ve worked on a number of social media campaigns that were geared toward specific promotions. The strategy behind making these campaigns the most impactful includes creating a wide variety of posts ranging from infographics, to employee spotlights, review highlights, product or storefront images and sale information. It’s also important to research specific days and times to post so that you’ll reach the largest audience as possible for maximum effectiveness.
Check out a few of the kinds of posts I’ve made for a variety of different brands.
