Building a brand consists of determining all aspects of what it will physically look like. It encompasses your company’s identity and vision, and should be instantly recognizable. This can be in the form of color palette, typography, logo, social media presence, mission statement and design style.

I’ve worked with companies to build brands from scratch. I’ve also with companies for years who were strict about retaining their current brand and enforcing those standards. This can mean working with outside parties who may want to use your company’s logo in an ad, or hosting a booth at an event. Whatever you’re doing, it should all be recognizable even before you even see the company name.