Sometimes clients back out of design projects, and nothing gets chosen from the original set of options due to clients getting busy, budgeting issues, and anything in between. It can disappointing for the designer, especially if they were excited about the end result! This is an example of one that never turned into anything, and the client backed out of choosing.
Logo design for a residential and commercial cleaning company. Client was looking for a classy, elegant and pretty logo using the colors turquoise and/or teal. They requested a script style font and noted that the logo would be appearing on black t-shirts and black company cars, so would need to be adaptable (dark and light version).
Ultimately, I came up with four iterations and chose my favorite to display on the mockup above. See below for all four versions.
