Branding and logo design package for Southpaw Media. The client decided that he wanted a minimalistic logo with a mostly black and white color palette. He gave me pretty much full creative freedom beyond that, so I decided to create some options involving bears, since the name was Southpaw, and ultimately he chose the more simple, geometric option that I liked the best as well.
For some backstory, one should know that the evolution of this project took a 360 degree turn after a brand name change (originally I was creating logo options for the brand name “Mindblank Media”). See gallery below for the options I presented for that one – I liked how they came out and was disappointed they weren’t getting used somewhere!
