Cannabis brands have it a little harder than other industries in terms of marketing. They must live by a set of rules regarding verbiage and imagery, and must be mindful of which primary age groups will be exposed to the ads.
With this in mind, a lot of cannabis companies and brands will opt to market to the bar crowd, since it’s guaranteed that their audience will all be 21+. Coasters designs are a popular choice because they’re cheap and plentiful.
Local cannabis shop, Emerald Haze, was looking for a design that would work in any bar, and give the customer all the info they needed to make their way to the shop (website and address). Coasters were distributed to all surrounding bars that were open to it in the area.
